International Marketing

by John Graham, Philip R. Cateora, Mary C. Gilly, et al.

Book Overview

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

• Format: Hardcover
• Language: English
• ISBN: 0077842162
• ISBN13: 9780077842161
• Release Date: November 2015
• Publisher: McGraw-Hill Education
• Length: 704 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.1" x 8.7" x 10.9"
• Grade Range: Postsecondary

Customer Reviews

Amazing Customer Service

I had bought this book from another site and they sent me the wrong book. I was stressed because I need the book ASAP because I needed to complete an assignment and submit by the first day of class. I bought the book on a Tuesday or Wednesday and asked it to be shipped the fastest way possible. I had the book by that Friday. It was great. I was very happy with my purchase and they answered my e-mails and concerns in a timely matter. Would and will use them again.

Excelent, weighs a ton, but great book!

I also recommend the website for this book, they have great multiple choice exams for each chapter! Great for studying!

worked for me...

I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!

College Textbook

This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.

Best Overall International Marketing Text

I am a Professor of International Marketing and have used this book and the previous editions for 10 semesters. Compared to the competition, this book is definitely the best in the field. It is well written and researched and gives the reader a solid foundation in the major topics of IM. The instructor support materials are excellent and I highly recommend them, particularly the video series. If you are a new professor teaching IM for the first time, the instructor's manual, powerpoint slides, test bank, and videos are a godsend! The Country Notebook described in the book is a great semester-long team project and really reinforces the content of each chapter. I will continue to use this book for a long time!