International Marketing

by Daniel W. Baack, Donald Baack, Eric G. Harris, et al.

Book Overview

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1452226350
• ISBN13: 9781452226354
• Release Date: February 2012
• Publisher: Sage Publications (CA)
• Length: 583 Pages
• Weight: 3.70 lbs.
• Dimensions: 1.3" x 8.4" x 10.9"