International Marketing

by Dana-Nicoleta Lascu

Book Overview

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1426627521
• ISBN13: 9781426627521
• Release Date: January 2008
• Publisher: Cengage Learning
• Length: 518 Pages
• Weight: 2.60 lbs.

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