International Marketing Strategy

by Helmut Becker and Hans Birger Thorelli

The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0080255434
• ISBN13: 9780080255439
• Release Date: October 1980
• Publisher: Pergamon
• Length: 423 Pages