International Marketing Strategy (with Coursemate & eBook Access Card)

by Isobel Doole, Robin Lowe, Isabel Doole

Now in its sixth edition, the highly respected and popular textbook has been developed to help the student learn, understand and practice all of the elements of the international marketing strategy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1408064294
• ISBN13: 9781408064290
• Release Date: January 2012
• Publisher: Cengage Learning
• Length: 320 Pages