International Marketing: Strategy Planning, Market Entry & Implementation

by Harry Alder, Jim Blythe, Roger Bennett

This best-selling textbook offers regional studies of separate world markets, covering research, entry (with export procedures), international product policy and world-wide advertising. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749438088
• ISBN13: 9780749438081
• Release Date: December 2002
• Publisher: Kogan Page
• Length: 362 Pages
• Weight: 2.01 lbs.
• Dimensions: 0.9" x 7.5" x 9.6"