International Marketing: Strategy and Theory

by Sak Onkvisit, Michael A. Merz, John Shaw

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice.

Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe,...

• Format: Paperback
• Language: English
• ISBN: 1032583665
• ISBN13: 9781032583662
• Release Date: May 2025
• Publisher: Routledge
• Length: 508 Pages