International Marketing Strategy: Analysis, Development and Implementation

by Chris Phillips, Robin Lowe, Isobel Doole

This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861522207
• ISBN13: 9781861522207
• Release Date: January 1994
• Publisher: Intl Thomson Business Pr
• Weight: 2.20 lbs.
• Dimensions: 9.8" x 7.5" x 1.3"