International Marketing Strategy: Analysis, Development and Implementation

by Isobel Doole and Robin Lowe

This text looks at context, techniques and strategies involved in successful international marketing. With short case illustrations, case studies, summaries and discussion questions, this book is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844807630
• ISBN13: 9781844807635
• Release Date: January 2008
• Publisher: South Western Educational Publishing
• Length: 462 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.0" x 8.7" x 10.4"