International Marketing Research: A Transformative Approach

by V. Kumar

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment.

It...

• Format: Paperback
• Language: English
• ISBN: 3031546490
• ISBN13: 9783031546495
• Release Date: July 2024
• Publisher: Palgrave MacMillan
• Length: 611 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"