International Marketing: Principles and Practice: A management-oriented approach

by Svend Hollensen and Marc Oliver Opresnik

International Marketing: Principles and Practice. A management-oriented approach
This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of...

• Format: Paperback
• Language: English
• ISBN: B09FSCJRS9
• ISBN13: 9798474275802
• Release Date: September 2021
• Publisher: Independently Published
• Length: 170 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"