International Marketing: Planning & Practice

by Richard Still, John S. Hill, A. Coskun Samli

Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0024055506
• ISBN13: 9780024055507
• Release Date: December 1992
• Publisher: Prentice Hall
• Length: 624 Pages
• Weight: 1.96 lbs.
• Dimensions: 0.9" x 7.6" x 9.6"