International Marketing Planning - An Analysis of Burger King

by Md. Rajibul Hasan

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger...

• Format: Paperback
• Language: English
• ISBN: 365635281X
• ISBN13: 9783656352815
• Release Date: January 2013
• Publisher: Grin Verlag
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"