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Paperback International Marketing plan for Volkswagen Book

ISBN: 3640775058

ISBN13: 9783640775057

International Marketing plan for Volkswagen

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions,...

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