International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets

by Tobias Richter

For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3832530983
• ISBN13: 9783832530983
• Release Date: March 2012
• Publisher: Logos Verlag Berlin
• Length: 233 Pages