International Marketing in Times of Sustainability and Digitalization

by Erika Graf

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago.

This book provides insights into the fundamentals...

• Format: Paperback
• Language: English
• ISBN: 3110772221
• ISBN13: 9783110772227
• Release Date: March 2023
• Publisher: de Gruyter
• Length: 321 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"
• Grade Range: Postsecondary