International Marketing in the Network Economy: A Knowledge-Based Approach

by Florian Kohlbacher

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

• Format: Hardcover
• Language: English
• ISBN: 0230515703
• ISBN13: 9780230515703
• Release Date: October 2007
• Publisher: Palgrave MacMillan
• Length: 254 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"