International Marketing in the Network Economy: A Knowledge-Based Approach

by Florian Kohlbacher

Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research

• Format: Hardcover
• Language: English
• ISBN: 0230515703
• ISBN13: 9780230515703
• Release Date: October 2007
• Publisher: Palgrave MacMillan
• Length: 254 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"