International marketing entry strategy for the Red//Green Company: Thai market attractiveness determination & strategic implications

by Benjamin Bach

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, since it is utilised to decide whether to enter a foreign market in terms of international marketing strategy. It is...

• Format: Paperback
• Language: English
• ISBN: 363881095X
• ISBN13: 9783638810951
• Release Date: October 2007
• Publisher: Grin Verlag
• Length: 68 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"