International Marketing and Purchasing of Industrial Goods: An Interaction Approach

by Håkan Håkansson

Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

• Format: Hardcover
• Language: English
• ISBN: 0471279870
• ISBN13: 9780471279877
• Release Date: January 1982
• Publisher: Wiley
• Length: 416 Pages
• Weight: 2.25 lbs.