International Marketing and Management Strategy

by Olivia Jennifer

This book distinguishes itself from competitors by maintaining strategic marketing management outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution...

• Format: Paperback
• Language: English
• ISBN: B093KNBPKJ
• ISBN13: 9798744700393
• Release Date: April 2021
• Publisher: Independently Published
• Length: 234 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"