International Marketing: A Strategic Approach to World Markets

by Simon Majaro

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415104424
• ISBN13: 9780415104425
• Release Date: January 1
• Publisher: Unwin Hyman
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"