International Direct Marketing: Principles, Best Practices, Marketing Facts

by Manfred Krafft

Book Overview

Principles.- Borderless direct marketing? Status quo, trends and outlook.- Checklist for your international direct marketing.- Best practice.- Global planning to pinpoint local targets.- A successful departure from the beaten track.- International dialog for successful acquisition of new customers.- Segment-specific ethnomarketing.- The HP HypeGallery.- Robinson lists for efficient direct marketing.- Marketing facts.- International dialog marketing:...

• Format: Paperback
• Language: English
• ISBN: 3642072585
• ISBN13: 9783642072581
• Release Date: October 2010
• Publisher: Springer
• Length: 326 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"