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Paperback International Cultural Tourism Book

ISBN: 075066312X

ISBN13: 9780750663120

International Cultural Tourism

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Format: Paperback

Condition: Good

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Book Overview

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

Topics explored include:

* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources...

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