International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

by A. Coskun Samli

Book Overview

Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1493945823
• ISBN13: 9781493945825
• Release Date: August 2016
• Publisher: Springer
• Length: 170 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"