International Consumer Behavior: Its Impact on Marketing Strategy Development

by A. Coskun Samli

Book Overview

Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international...

• Format: Hardcover
• Language: English
• ISBN: 089930883X
• ISBN13: 9780899308838
• Release Date: March 1995
• Publisher: Praeger
• Length: 208 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"