International Communication Strategies of Chinese Radio and TV Networks: Initial Observations

by Peng Duan and DUAN Peng

Book Overview

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book...

• Format: Paperback
• Language: English
• ISBN: 9811351449
• ISBN13: 9789811351440
• Release Date: December 2018
• Publisher: Springer
• Length: 209 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"