International Cases in Tourism Management

by John Swarbrooke and Susan Horner

Book Overview

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors...

• Format: Paperback
• Language: English
• ISBN: 0750655143
• ISBN13: 9780750655149
• Release Date: December 2003
• Publisher: Routledge
• Length: 410 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.2" x 9.7"