International Business: Theory and Practice

by Ehud Menipaz and Amit Menipaz

This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical...

• Format: Hardcover
• Language: English
• ISBN: 1412903491
• ISBN13: 9781412903493
• Release Date: April 2011
• Publisher: Sage Publications Ltd
• Length: 632 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.4" x 7.5" x 9.0"