International Business: Mastering Strategic Challenges in the 21st Century

by Jonas Puck and Thomas Lindner

Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today′s global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.

This...

• Format: Hardcover
• Language: English
• ISBN: 1529683475
• ISBN13: 9781529683479
• Release Date: May 2025
• Publisher: Sage Publications Ltd
• Length: 424 Pages