International and Cross-Cultural Business Research

by Jean-Claude Usunier, Hester Van Herk, Julie Anne Lee

Book Overview

International and Cross-Cultural Business Research is an authoritative and concise guide to qualitative and quantitative research methods and methodologies for those carrying out business and management research in international and cross-cultural settings. The authors, drawing on theory and examples, emphasise the importance of cultural considerations and comparative thinking when carrying out international research in our globalised world. They...

• Format: Paperback
• Language: English
• ISBN: 1473975891
• ISBN13: 9781473975897
• Release Date: July 2017
• Publisher: Sage Publications Ltd
• Length: 200 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"