International and Cross-Cultural Business Research

by Jean-Claude Usunier, Hester Van Herk, Julie Anne Lee

Book Overview

International and Cross-Cultural Business Research is an authoritative and concise guide to qualitative and quantitative research methods and methodologies for those carrying out business and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473975891
• ISBN13: 9781473975897
• Release Date: July 2017
• Publisher: Sage Publications Ltd
• Length: 200 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"