Internal Marketing

by Nicola Murphy

An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838338952
• ISBN13: 9783838338958
• Release Date: January 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"