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Paperback Internal Marketing: Tools and Concepts for Customer-Focused Management Book

ISBN: 0750648384

ISBN13: 9780750648387

Internal Marketing: Tools and Concepts for Customer-Focused Management

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Format: Paperback

Condition: New

$69.20
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Book Overview

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management*...

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