Internal Communications in Canada

By Mark Hunter LaVigne

Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and innovative technologies-including the nascent "metaverse." The result is a new and growing opportunity for public relations practitioners, as the field of internal communications diverges from traditional human resources roles and functionalities.

Internal Communications in Canada provides a concise, cutting-edge introduction to the field. Intended for students and junior practitioners, this exciting resource-created by Canadian practitioners for Canadian practitioners-covers a variety of key topics, including:

The basics of organizational theoryPublics, cultures, and climates within organizationsBest practices for working in groupsEmployee engagementCommunications models and theoriesInternal communications researchThe importance of privacy considerations in internal communicationsMultigenerational communicationsCrisis communicationsDiversity, equity, and inclusion in internal communicationsCommunications and change managementCommunications within a collective-agreement environmentNew social-media approaches to internal communications

Chapters contributed by PR practitioners David Scholz, Sarah K. Jones, Colleen Killingsworth, William Wray Carney, and Danielle Kelly provide additional layers of insight and analysis. The result is-as Daniel Granger points out in his Foreword-an important addition to the study of public relations in Canada.

• Format: Paperback
• Language: English
• ISBN: 1772442526
• ISBN13: 9781772442526
• Release Date: June 2022
• Publisher: Rock's Mills Press
• Length: 104 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"