Interfaith Marketing: A Cross-Religious Approach

by Stefan Müller, Katja Gelbrich, Frank Cabano

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.

The authors discuss the basic concepts and approaches of this interdisciplinary field...

• Format: Hardcover
• Language: English
• ISBN: 1032827475
• ISBN13: 9781032827476
• Release Date: November 2024
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"