Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

by Philip Mayrhofer

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data...

• Format: Paperback
• Language: English
• ISBN: 3834938866
• ISBN13: 9783834938862
• Release Date: December 2012
• Publisher: Springer Gabler
• Length: 172 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"