Intercultural Transfer of Management Practices of German Mnc to Brazil: The Interplay of Translation and Recontextualization

by Madeleine Bausch

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation...

• Format: Paperback
• Language: English
• ISBN: 3658380551
• ISBN13: 9783658380557
• Release Date: July 2022
• Publisher: Springer Gabler
• Length: 389 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"