Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

by Qi Wang, Bey-Ling Sha, Lan Ni

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate...

• Format: Hardcover
• Language: English
• ISBN: 1138189219
• ISBN13: 9781138189218
• Release Date: May 2018
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"