Intercultural Marketing and Communication

by Ozdemir Maia and Maia Ozdemir

We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute...

• Format: Paperback
• Language: English
• ISBN: 3639769031
• ISBN13: 9783639769036
• Release Date: August 2015
• Publisher: Scholars' Press
• Length: 216 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"