Interaction of Design and Brand. A literature review and analysis

by Mareike Schröder

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve as a theoretic foundation for the literature overview...

• Format: Paperback
• Language: English
• ISBN: 365687560X
• ISBN13: 9783656875604
• Release Date: January 2015
• Publisher: Grin Verlag
• Length: 54 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"