Intelligent Marketing: Employing New-Age Technologies

by V. Kumar

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

• Format: Paperback
• Language: English
• ISBN: 9353887097
• ISBN13: 9789353887094
• Release Date: March 2021
• Publisher: Sage Publications Pvt. Ltd
• Length: 324 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"