Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management

by Lanning G. Bryer, Matthew D. Asbell, Scott J. Lebson

A practical approach to the modern management of intellectual property

The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides...

• Format: Hardcover
• Language: English
• ISBN: 0470601752
• ISBN13: 9780470601754
• Release Date: May 2011
• Publisher: Wiley
• Length: 322 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.1" x 7.3" x 10.2"