Intellectual Property, 1997 Cumulative Supplement: Licensing and Joint Venture Profit Strategies

by Gordon V. Smith and Russell L. Parr

Answers important financial questions about company compensation for contributions of technology or trademarks to a licensing or joint venture arrangement. Provides practical tools for evaluating the investment aspects of licensing and joint venture decisions; shows how to derive royalty rates for licensing agreements and profit- and equity ownership-splits for joint ventures; and presents examples of exploitation strategies used by major corporations...

• Format: Paperback
• Language: English
• ISBN: 0471159182
• ISBN13: 9780471159186
• Release Date: September 1996
• Publisher: Wiley
• Length: 229 Pages