Integrated Marketing Communications (4th Edition)

by Keith J. Tuckwell

Book Overview

Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0133157873
• ISBN13: 9780133157871
• Release Date: January 2013
• Publisher: Pearson Education Canada
• Length: 480 Pages
• Weight: 7.10 lbs.
• Dimensions: 0.4" x 0.4" x 0.4"