Integrated Marketing Communications: A Systems Approach

by M. Joseph Sirgy

This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132056186
• ISBN13: 9780132056182
• Release Date: October 1997
• Publisher: Prentice Hall
• Length: 312 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 7.3" x 9.5"