Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Robyn Blakeman

Book Overview

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC).... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1442221224
• ISBN13: 9781442221222
• Release Date: July 2014
• Publisher: Rowman & Littlefield Publishers
• Length: 325 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 7.0" x 10.1"