Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Robyn Blakeman

Book Overview

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC).... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0742529649
• ISBN13: 9780742529649
• Release Date: April 2007
• Publisher: Rowman & Littlefield Publishers
• Length: 267 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"