Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

by James R. Smith, Michael F. Walsh, Thomas R. Flynn

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day of the year. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1524943827
• ISBN13: 9781524943820
• Release Date: December 2019
• Publisher: Kendall Hunt Publishing
• Length: 468 Pages
• Weight: 2.44 lbs.
• Dimensions: 10.8" x 0.8" x 8.5"