Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail

by Axel Winkelmann

Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3832513477
• ISBN13: 9783832513474
• Release Date: October 2006
• Publisher: Logos Verlag Berlin
• Length: 270 Pages