Integrated Communication: Synergy of Persuasive Voices

by Esther Thorson

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805813918
• ISBN13: 9780805813913
• Release Date: January 1996
• Publisher: Psychology Press
• Length: 396 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"