Integrated Business Communication: In a Global Marketplace

by Marilyn S. Sarow, Laurence Stuart, Bonnye E. Stuart

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand...

• Format: Paperback
• Language: English
• ISBN: 0470027673
• ISBN13: 9780470027677
• Release Date: April 2007
• Publisher: Wiley
• Length: 448 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"